What I look at
- Tracking: Pixel, Conversions API and events. The first question is whether the numbers you judge by are right at all.
- Account structure: campaigns and ad sets, how the budget is split, and the learning phase.
- Creatives: which ads win and which lose, the hooks, and creative fatigue.
- The numbers: cost per purchase, ROAS against the ROAS you need to break even, and for WhatsApp sales, cost per conversation and close rate.
- Your landing page or store (CRO): mobile speed, how clear the offer is, the checkout steps, and trust.
- The funnel: from the ad to the page to the chat to the sale, and where the biggest drop is.
What you get
A short PDF report with the problems I found in your account, your page and your funnel, ordered from the one costing you the most, with what to fix first. Plus an optional 20 minute WhatsApp call to go through it.
How it works
- Fill in the form below. It opens WhatsApp with your answers ready.
- Give me view-only access to your ad account through Partner access in Business Manager, or send me screenshots of the last 30 days.
- Within 3 working days you get the report.
Who it is for
Brands spending EGP 30K or more a month (or the same in USD or SAR) on Meta, TikTok or Snapchat. I take 3 free audits a week, so I can give each one proper time.