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Work / Fashion e-commerce

12x ROAS across Meta and TikTok.

A fashion brand needed to scale a summer product ahead of its season, with no budget for new creative and only existing footage to work with.

By Ahmed Wael, Performance Media Buyer / Updated October 2026

Meta Ads Manager screenshot showing 12.31x purchase ROAS
Meta Ads Manager, the real account: 12.31x purchase ROAS. Client identity withheld under NDA.
TikTok Ads Manager screenshot showing 12.06x purchase ROAS
TikTok Ads Manager, same product window: 12.06x purchase ROAS across 1,325 conversions. Client identity withheld under NDA.

The approach

  1. Built a creative testing system out of the existing footage, with no budget for new creative.
  2. Used it to surface the winning angles on purpose instead of guessing.
  3. Scaled spend on Meta and TikTok together while holding efficiency steady, all before peak season.

The result

EGP 105,013 in spend returned EGP 1,280,421 in revenue: 12.31x ROAS on Meta and 12.06x on TikTok, across 2,787 purchases in roughly 20 days.

Related guide: Creative testing from footage you already have: how I found 12x ROAS →

12x
blended ROAS
Meta 12.31x · TikTok 12.06x · EGP 1.28M revenue
Detail
Meta + TikTok
Platforms
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