EGP 1.8M from one course, across four ways to buy.

The approach

1. Ran the account across the entire funnel, with separate creative and objectives for top, middle and bottom.
2. Gave buyers four ways to convert instead of one: direct checkout, a call funnel, message conversations, and the webinar.
3. Rebuilt the webinar funnel on Go High Level and brought its drop rate down to 5%.
4. Ran CRO on the website so the traffic already being paid for converted at a higher rate.
5. Went past the ad account: trained the sales team, wrote the sales script, and mapped the objection scenarios, so more of the leads turned into enrollments.