Talk to me
Work / Online fitness coaching

4.6x ROAS on click-to-WhatsApp in the Gulf.

A coaching offer running click-to-WhatsApp in the Gulf, where it is tempting to chase cheap conversations instead of real sales.

By Ahmed Wael, Performance Media Buyer / Updated October 2026

Meta Ads Manager screenshot showing EGP 124,349 spend and 1,079 WhatsApp conversations, June to July 2026
Meta Ads Manager, 1 June to 31 July 2026: EGP 124,349 total spend and 1,079 WhatsApp conversations at EGP 115.24 each, across 471,356 impressions. Revenue on click-to-WhatsApp closes in the chat, so it is tracked off platform and does not appear in this table. Client identity withheld under NDA.

The approach

  1. Judged every creative by actual sales, not by cost per conversation.
  2. Optimised budget by country to concentrate spend on the profitable markets.
  3. Worked the closing side too, because on click-to-WhatsApp the sale is won or lost inside the chat: trained the sales team, wrote the message script, and built out the objection scenarios.

The result

A blended 4.6x ROAS over two months: EGP 124,349 in spend returned EGP 576,000 in sales, from 1,079 WhatsApp conversations at EGP 115 each, which is roughly EGP 534 of revenue for every conversation the ads produced.

Related guide: Click-to-WhatsApp ads: judge them by sales, not cost per conversation →

4.6x
blended ROAS
EGP 124,349 spend → EGP 576K revenue · Jun to Jul 2026
Detail
Meta · Gulf
Platforms
Back
← All work
Next case
Travel agency →
Let's talk

Have ad spend that should be doing more?

I take a limited number of accounts each quarter, so I can stay close to every one.

Or reach me directly
WhatsApp+20 114 363 0855Emaila7medwa2l88@gmail.comLinkedInahmed-wael
Want it on one page?

The full CV: results, numbers, skills and how I work, in a two page PDF.

Download CV